Sugar Apple Blessing IP & Cha Jin Er Liang
2021.03.16
After artist Florence Lo prospected in Taitung for several times, she was obsessed with the breathtaking coastal there. Therefore, her project of the “Sugar apple Blessing” was deeply inspired by the stones in Taitung Seashore Park.
“Sugar apple” is a precious gift from the Mother of the land in Taitung. The chubby and plump shape of Sugar apple looks like the Mascot God from Japan and the Buddha. The Classic of Mountains and Seas recorded that there had been colorful fishes in the north side of lakes during the Warring States Periods.
These elements combine with each other, bring up auspicious blessing and inner spiritual sustenance. The IP of “Sugar apple Blessing” is the representative artwork of ADP Online Exhibition and it also won the title of the 2020 Excellent brand of “茶金二兩台灣文創茶飲”, which is famous in Asia.
Mr. Gino Chen, the founder of “茶金二兩”, consulted the Cultural and Creative Industries(CCI) in Taiwan for the Ministry of Economic Affairs and the Ministry of Culture. Bring Taiwanese food cultural to the local people. Therefore, he collaborated with “尹綢羅妹(尹姥姥)”, who has won the first place of Taoyuan Tea for multiple times, making the tea-making craft become the precious treasure of Taiwan.
The artworks of Florence Lo are inspired by the culture, shaped into products, applied in lives and become a personal brand eventually. The goal of her artworks is to release the energy of cities and enterprises, letting “茶金二兩” and cities cooperate with each other and enhance the international reputation and image of the “New Creative Time”.
---
藝術家羅方君(羅羅)老師幾次踏查台東，深深為海天一色的海岸所著迷，「釋迦福神」小品靈感來自羅羅老師「台東海濱公園」踏查拾得石頭延伸的創作。
「釋迦」為台東原鄉大地的恩賜，圓滾滾飽滿的型態猶如日本「福神」喜氣，也像佛陀的莊嚴，而「金魚」這個美麗的精靈深深地烙上了中華傳統文化的印記。《山海經》記載：「睢水出焉，東南流經於紅，其中多丹粟，多文魚」，說明早在戰國時期湖泊北一帶已有了彩色的金魚。
三種元素共融蘊含了吉祥的福氣，也賦予召喚幸福的精神寄託。此「釋迦福神」IP也獲ADP「亞洲設計交流平台」國際設計精英組織的線上藝廊「Online Exhibition is On The Way」遴選長設品牌代表作品，也是橫跨兩岸「茶金二兩台灣文創茶飲」2020商業司手搖飲節優良品牌聯名的IP。
「茶金二兩」創辦人 陳文彬先生為經濟部和文化部顧問融合台灣知名文創、小農匠心手作的一本初心，為台灣人情自然關懷帶來最純粹的台式新餐飲文化，因此聯合桃園龍潭百年製茶世家特等獎常勝軍-尹綢羅妹(尹姥姥)客家硬頸精神讓優良的製茶工藝成為台灣瑰寶。
羅羅老師的藝術，始於文化、形於產品、用於生活、成於品牌，並探求產品使用的精神層面滿足；她的「釋迦福神」將會在城市突破同質化發展模式，釋放企業與城市的活力，讓「茶金二兩」這企業與城市打造更加亮眼的「名片」並跨足國際感動台灣這土地所孕養「新創藝時代」的文創魅力。
---
***Source: https://www.facebook.com/PaintedHopeArtStudio
***Author: Interdisciplinary Artist - Florence Lo
