ASIA DESIGNER COMMUNICATION PLATFORM

Design Company：Taipei Base Design Center
Project：The British Museum cooperates with Lano Hotel
Designers：Roy Huang
Associate Designers：Zona Chang, Debbie Du
Photographer：Black Wang
Design Time：2018/01
Completion Time：2019/01
Area of Base：4800 square meters（1452 Pings）
Main Materials：Stone / Fishbone Parquet / Chevron Parquet / Special Coating / Grey Mirror / Tawny Mirror / Gradient Glass / Gauze / Titanium Plating / Terrazzo Tile / Laminate / Wall Covering / Super Clear Glass
Location：Qingdao City, Shandong Province, China
Link：http://www.asia-bdc.com/project_detail.php?id=189

Description of design:
It starts with an idea about a combination of British Museum and hotel, TBDC want to provide enjoyment of art in a hotel spiritually. Compare to other usual hotels, TBDC wish to re-define a standard of sustainability.

Target and goal:
Main target customers are middle class born after 1980, their way of consumption is not just focus on the aspect of substance but focus on their own personality and identity and the element of reflect mental world. Therefore, for the public facility, TBDC built a multi-purpose experience environment which is for rest, food & beverage, sport, social activities and work, and it suit for serve tourists, customers and community.
For investors, the design creatives more profit from non-customers, also control cost to bring more sales per unit area, reach target customers and investors’ goal.

Outer of the building keeps original glass curtain, also it built a semi-through metal structure between the next buildings.
By illumination design, it makes an obvious separation from neighborhood, no matter is daytime or nighttime.
Entry of the ground floor area decorates an art window, light and plant enhance layers of the entry, also highlight the entry.

In public area of the ground floor, TBDC consider the rhythm of dynamic space and static space, by using the art center in the middle to connect reception in front section to multi-purpose space in back section.
The metal structures show element of British Museum, guide tourists to the reception first, then a retail space of IP product of British Museum; and provide smooth and coherent service.
In the process of moving, special ratio of mirrors and metal hallway enhance interactivity of the space, later transfer to the static art center. It makes customers can stop any time in the art center to feel classic of British Museum.
About the multi-purpose dynamic space, it contains food & beverage, afternoon tea, work, meetings, reading, bars, events and art displays. It has appropriate sections with flexible table and chair for satisfy different needs and flexible of operation. TBDC choose elegant and neutral color to properly merge visual effect of British Museum with entity art.

TBDC intentionally plane a living room for display personal collection in the front section of big meeting area. Abstracting and simplifying classic element as layers of space. From wall to ceiling, it integrates different size of artworks with need of
illumination, which makes users in breaks of meetings can have more casual talks, inspire inspirations. It also supports flexibly any kind of event need.

The element of British Museum stretches from service to rooms.
Standard rooms have simple tone and soft arc as a basic of dedicated service. They contain an electric curtain, a welcome mode of illumination, intelligent voice devices and special designed bath products, such as a glass with Egypt mysterious statue marks, a shower cap with showering Van Gogh, a comb with breeze and so on. TBDC integrate objects which customers need with element of art and properly arrange them inside the space, for customers to reach them easily and play a main communication character. This strategy of design is easy for calculate and always have a room for upgrade.
Theme rooms is based upon the standard rooms, according to different cultural and history theme, they come with six theme: “A gift from the Nile”, “The Greek feast”, “Heart of ocean”, “A fantasy museum”,” The track of angel” and “Da Vinci Code”.
Using ways of vision, software and devices, it wakes up customers in the art, enhance customers' experience and has an advantage of brand marketing.

The British Museum cooperates with Lano Hotel requires <the most valuable investment art theme hotel award.
As a design group, TBDC care more about how to create value for enterprise than just sale design. A combination of cross- industry and a world-class IP, communication with hotel management group to find out an interactivity and exploratory space type, which go through the entire hotel. This is a process of TBDC stands by their customers and go for a new stage, also a balance fits all the needs of operator, investors and target customers.

*** Source: http://www.asia-bdc.com/project_detail.php?id=189
*** Source of Pics: TBDC