Carpet Sign launches FREEDOM collection during Salone del Mobile in Milan, 9-14 April 2019
2019.03.26
MILAN - During this year’s Salone del Mobile in Milan, Carpet sign will launch a daring collection of limited-edition rugs. Under the Art Direction of Richard Hutten, the ‘crème de la crème’ of creative Holland made outspoken designs which will be launched by the name FREEDOM. With this step Carpet Sign positions itself as a leading company in the design field.
Not only product designers, but also an architect, a graphic designer and an artist contributed to the collection: Irma Boom, Joep van Lieshout, Sabine Marcelis, Studio Makkink & Bey (Rianne Makkink, Jurgen Bey), Christien Meindertsma, Jólan van der Wiel, MVRDV architects (Winy Maas, Jacob van Rijs, Nathalie de Vries), Richard Hutten and Wim Bos.
Alcova, the by Joseph Grima curated space and located at Via Popoli Uniti 11-13, Milan, will host the exhibition.
The FREEDOM collection showcases the possibilities of the production facilities of Carpet Sign which were used by the designers as their playground. Richard Hutten explains: "The briefing to the designers was as simple as it is complex: design a rug within the boundaries of the production, but try at the same time to push the limits of the possibilities. The aim was to create a collection which shows the personal interest and fascination of the designer. In a time where walls are being built, and around the globe people end up in prison for their opinion, it is important to give the designers a platform for their outspoken ideas". Hutten continues: "Carpet Sign is a really amazing company. I have seen many factories in my life, but the quality, possibilities and efficiency of their production are of an exceptional level".
Feico Dieudonne, the CEO of Carpet Sign is extremely satisfied about the collection: "Working with all these very talented designers forced us research the possibilities of our production method and gave us new knowledge which will also be useful for future projects. Richard Hutten did a great job by bringing all these brilliant minds together. The Freedom collection brings Carpet Sign to the next level and shows the world what we are capable of and what we are standing for".
Wonderful world of carpets
Studio Makkink & Bey - QR
Rianne Makkink and Jurgen Bey designed a rug with many layers. A QR code is included in the design, made in the same visual language as their formerly designed pixelated furniture. Scanning brings you to a whole new dimension: an online gallery also designed by them.
Christien Meindertsma - Flax Fields
Christien, who has a fascination for materials and traditional production techniques, first designed her own flax yarns of which her rug was made: an interpretation of a flax field where the material was grown.
Atelier van Lieshout - Rats are us
Joep van Lieshout made a provoking self-portrait as a rat, thus showing exactly what the whole collection stands for: freedom for personal expression, without any censorship.
Sabine Marcelis - Donuts
Sabine made a distinctive Donut rug in her signature minimal and geometric style, with which she made herself one of the fast-rising stars of Dutch Design.
Irma Boom - Vitrivius
Irma Boom, according to some the best book designer in the world, spent a period in the Vatican to study the books of Roman architect Vitruvius. Inspired by this she translated the spreads of the book into a pattern with many layers.
Jólan van der Wiel - Tropical Tapestry
Jólan took the global warming and the rise of the sea level as a starting point in which he imagined that in the future buildings will be overgrown by vegetation since he expects that Holland will get a tropical climate.
Richard Hutten - Rainbow Mountains
Richard was fascinated by the gradients Carpet Sign is able to make, and he pushed this possibility to create his rainbow rug, inspired by the Rainbow Mountains in China. For Hutten it is a celebration of diversity, which makes it also a symbol for the whole collection.
Wim Bos - Pagoda
Wim is the in-house designer of Carpet Sign. With an extended expertise of the production technique and as a skilled colourist and yarn specialist, he made an intriguing rug inspired by a Chinese pagoda.
MVRDV - The Puzzle
MVRDV focused on the sustainable aspect of the production process. With the remaining yarns of the other productions, they developed a system with puzzle shaped parts, each time creating a unique pattern.
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Practical information
Location:
Alcova, Via Popoli Uniti 11-13, Milan, Italy
Dates:
9 - 14 April
Opening hours:
11:00-19:00
*** Source: Organisation in Design
