Studio Malka Architecture designs chromatic interiors for Homecore's new Paris store
2019.02.11
Homecore, the Paris-based streetwear brand, has commissioned Studio Malka Architecture to design its new store on les champs-elysées. The project is inspired by the design of the Krylon spray paint can, as well as graffiti culture in general. The design also refers to a quote by Dutch artist Theo van Doesburg, who, in 1924, said: ‘The new architecture permits colour organically as a direct means of expressing its relationships within space and time.’
The store’s external façade is defined by seven arches that feature bold statements — such as ‘peace’, ‘love’, ‘unity’ — that reflect the brand’s philosophy. These arches also serve as the origin of the chromatic axis that crosses the Homecore store. The openings have been conceived as a prism that disperses white light into the spectrum colors. This turns the volume into a chromatic space, where vivid tones and hues intersect. Primary colors such as red and blue overlap to make secondary colors such as purple.
‘This project is a three-dimensional representation of the chromatic circle, and gives tangible form to the immaterial space of the spectrum, where the color structures the space just as a material,’ explains Studio Malka Architecture.
***Source: https://goo.gl/dfVrPs
***Source of Pictures: Image © Laurent Clement/ Image courtesy of Malka Architecture/ https://goo.gl/dfVrPs
