Hanwei Su

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Hanwei Su, the founder and creative director of Maison de hoe, a brand that launched in New York Fashion Week, has been making waves in the fashion industry. Her unique vision and designs seamlessly blend Chinese Rural Aesthetics with edgy New York Style, creating a distinctive and captivating aesthetic.

Maison de hoe has already made significant strides in the fashion world, having been featured in high-profile publications such as Vogue, and collaborated with national renowned music artist “ The Godmother of Chinese Rock” Liang Long. The brand’s runway show during New York Fashion Week garnered over 100,000 views in China alone.

Su’s commitment to promoting equality and combating discrimination in the fashion industry has also earned her recognition and accolades. She has received numerous awards, including the Tishman Climate, Environmental Justice and Sustainability Fellowship, the IYDC Sustainable Fashion Competition, and the Kyoto Global Design Award in 2022.

With her distinctive designs and socially-conscious approach to fashion, Su is establishing herself as a leading figure in the industry, one who is redefining the notion of what it means to be a fashion brand in the 21st century.