Simon Koop
C001707
Amsterdam, Netherlands / transportation designer and art director
Founder and Head of The Brink Agency. Simon Koop is a Dutch transportation designer that created and launched his own brand of wireless lighting products called Lucis.
He started his design career at Spyker in 2006 where he was the lead designer of no less than eight super sports cars (both interior and exterior). In 2016 he designed, produced, and launched the Lucis wireless lamps sold across 40 different countries.
Moreover, Simon knew he was into something. Right after pursuing the ambitious project of Lucis, he found himself seamlessly designing, producing, and branding consumer third-party products too.
At first, his focus was to provide high-end solutions for clients with an excellent production and distribution network throughout the world, thanks to his experience with every piece of the creation process.
Later on, The Brink Agency was born (Formerly know as Innovative Brands). This was after Simon discovered his passion for digital design and online experiences as well. Because the market demand was evolving towards digital assets, so did Simon’s portfolio. Therefore, he started designing websites, mobile Apps, brand identities, creating video content, and supporting clients with a full spectrum of digital services in the B2B sector.
Now, his Amsterdam-based digital design agency is continuously growing with a focus on 3d technology, brand identity, and development.
｜About Simon｜
Simon’s favorite places are New York City and Amsterdam. He mentioned how architecture and design together with culture can create unique energy for each city.
Furthermore, his vision is to make the digital space more beautiful, with one client case at a time. He enjoys the art of improvement, making things a little bit better every time.
Finally, he’s keen to coach designers and creatives into their own professional development to help them unlock their full potential.
Portfolio
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Spyker C8 Preliator
Spyker’s ambition was to embody “a plane without wings”, their goal was to create the ultimate road jet with their aviation heritage and unrivaled craftsmanship. Therefore, Simon Koop created this two-door mid-engine sports car as a highly detailed model with bespoke materials and aviation-inspired elements such as the turbine blade, NACA duct air inlets, and little wings (ailerons).
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Spyker C8 Aileron
Continuing the heritage of performance and exclusivity, the C8 Aileron marks the next step in Spyker’s evolution. This is the second generation of Spyker sports cars and it continues to feature cues from aircraft design and propulsion. Simon Koop adorned this model with sleek aerodynamics, eye-catching headlights, V-shaped mesh with a front angled forward to give the car a more aggressive stance.
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Spyker D12 Peking-to-Paris
Presented at the Geneva Motor Show in 2006. The Dutch super sports car manufacturer Spyker assigned Simon Koop the creation of a hybrid model -between an SUV (sport utility vehicle) and a super sports car. Hence its formal shape and interior, the added ‘suicide doors’, and luxurious and spacious cabin make it a genuine SUV Sport hybrid.
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Lucis 2.1
A wireless lamp that lights thousands of colors with a built-in power bank. Not only that but is also splash-proof and sleek all at the same time. From prototyping, testing, to production, branding, and packaging -Simon Koop was leading the full creation process for a brand of his own: Lucis.
Since the Lucis 1.0, the first award-winning model, launched in 2016 -three more models followed up with improvements in design and features to make things a little more interesting and better every time. -
Lucis 3.0
Since the Lucis wireless lamps had a fan base of their own across 40 different countries, Simon Koop continue to develop his brand (Lucis) by adding a new lamp model to the portfolio every now and then.
The Lucis 3.0 meant reinventing lamps into a versatile pill-shape, thin, floating, and easier to use wireless lamp that stood out from the rest. Because you can twist its head to change between colors and touch it to regulate brightness -it is the most convenient model of the Lucis’ series. -
DUX-SOUP entire makeover
DUX is a lead generation LinkedIn tool that gets you qualified leads. Their CMO approached Simon for a full rebranding. She specified that a modern identity was required to appeal to Sales and Marketing professionals looking to automate lead generation on LinkedIn.
The solution was to audit DUX’s identity, grasp its core values, and accelerate them through its digital transformation. Therefore, their new website guides user journeys with dynamic animations, and colorful imagery, and icons.
Additionally, we designed a new logo, brand book, templates, and brochure to support all their marketing communications with consistency and an aesthetically pleasing identity. -
Zeelander - 3D video
As an exclusive motor yacht company creating unique vessels, Zeelander needed to make a statement with a promotional video for the new addition to their fleet, with high-end visuals that fitted their outstanding craftsmanship.
Because the Netherlands is also the epicenter of world-class motor yachts, Simon Koop was approached by Zeerlander’s representatives to achieve the perfect look-fit to appeal to the most exclusive Dutch audience.
Therefore, an inspiring one-minute-long animation was crafted to showcase visually the newest Zeelander’s features in detail. Thanks to 3D technology and the latest techniques, the video recreates even minuscule visual imperfections and represents the different materials with photorealism. -
Cor2ed - fifteen domains into one platform
Cor2ed develops high-quality Independent Medical Education programs to help improve the health of patients globally. They reached out to Simon because with their growth they needed a professional new brand identity to increase their trust.
However, they also needed to merge fifteen different domains into a single platform, with a completely new architecture.
Now, their new platform is ready to grow its user base even further. With smart features like a content management system (CMS). Not only that, their new web design guides users through with labels and ease of navigation, and their new professional look and feel give them authority too.
