Myo young Kim
M001734
Korea / Infographic Design, Data Visualization, Graphic Design
Myoyoung Kim majored in Interaction Design at Korean National
University of Arts, receiving a B.A. in 2010. She is now a creator, designer, author, and educator. Myoyoung has founded Vice Versa Design Studio in 2010, the first infographic design studio in South Korea and an award-winning design firm. As the founder at Vice Versa Design Studio, she is responsible for the overall design direction of the firm’s projects, and has an active role in the creation of design concepts, data analysis, storytelling and marketing all services through client presentations. She has worked with many major clients, including private clients such as Samsung, GS Caltex, Shinhan Bank, and BC Card, KBS (Korean Broadcasting System) as well as South Korean governmental agencies such as the Ministry of Government Legislation, Ministry of National Defense, Korea Tourism Organization, Ministry of Employment and Labor, and Ministry of the interior and Safety, among others.
Vice Versa Studio participated and exhibited at the first JejuBiennial, and Myoyoung directed the infographic exhibition “Insight on Jeju through Tourism Data”. Over the past ten years, Jeju,a biggest island in South Korea, has been changed and grown a lot, and Vice Versa Design Studio looked through all data of Jejutourism, and applied those information onto visual work and single channel video. (http://v-vdesign.com/portfolio-posts/jejubiennale/) Through the exhibition, they attempted to share a clear message that it is important for Jejuto grow in quality rather than quantity for the future. She also served as an executive director for the infographic exhibition “About Korean - 24 Hours of Korean People on Infographic”in 2013. (http://aboutkorean.co.kr/)
Additionally, as an author, she has published the book "The Key To Make Everything Look Better Infographic"which is one of the best-selling books in design filed. Myoyoung is a professor of undergraduate Communucation Design Program at Korean National University of Arts.
Portfolio
-
GS Shop Company Introduction
This project to produce introduction slides and video for GS Shop, South Korea’s leading home shopping company, aims to remedy the shortcoming of the pervious version and create a design that adapts to the new media environment.
After selection “GS Shop,” “Bright, “and “Mobile “as the keywords for design work, we 1. Used photos of the new company building to have the company’s image blend harmoniously in the slides (GS Shop); 2. Brightened the tone and manner of the previous design to promote the cheerful and friendly corporate image (bright); and 3. Tailored the layout and text sizes to the 16:9 display and small screens to respond to the mobile- centric world (mobile). GS shop has been commissioning this project since 2014. -
Yuyu Pharma Company/ Product Introduction Motion Infographics
A company introduction video and a motion intographics series that help customers better understand effects of key products.
We created introductory videos for a variety of Yuyu Pharma’s products and services, including the flagship cerebral/peripheral circulatory disturbance treatment, Tanamin (Egb 761); thromboembolism drug, Yuclid; osteoporosis drug, Maxmarvil’ the two most popular softgel capsule products, Newmacor and Dustar; and the home oxygen therapy for South Korean patients offered by Yuyu Teijin Medicare Inc., a joint venture between Yuyu Pharma of South Korea and Teijin Pharma Limited of Japan. These motion infographics were introduced at several medial conferences, highly acclaimed by doctors who were the target audience. -
Just Touch It App
“Just Touch It” is a mobile application that helps travelers to take quick responses when they run into difficult problems. As “tourists’ own little tour guide,” it provides services through which uses can listen to the pronunciation of foreign languages and make emergency phone calls. We have used approximately 300 picograms for intuitive communications and placed a emphasis on the development of a basic questionnaire necessary at emergency rooms so that users can react immediately to emergencies. The application, once downloaded, doesn’t’ require internet connection, which relieves the cost burden associated with using data overseas.
-
Touch It Paper brochure
Together with the application, the touch it paper brochure has been upgraded annually since 2013, and now it is produced in ten different languages: English, Japanese, Chinese (simplified characters), Chinese (traditional characters), German, Italian, French, Spanish, Russian and Thai. It won the Grand Prize at the 1st Korea Infographic Award in 2014 in recognition of it’s contribution to public safety, and the Achievement Award from the Korea Tourism Organization in the same year.
-
Service Design for Amor Pacific’s Skin Health Report
A service design project that offered advice throughout the entire process of conducing skin assessment and providing personalized skin health report for customers, Necessary materials were also produced along the way.
Based on the output of the 2014 pilot project, we re-designed the questionnaire, skin health report, and solution pages to better fit in the newly- established automated system, while visualizing the skin health indicators in a way that helped customers’ understanding. We also created a layout and images that could effectively display different results of each customer. -
Real – time public opinion dashboard on policies
An interactive infographic in the form of a dashboard displaying reactions posted on social media in regard to each of the five keywords about South Korea. With the keywords changing every 5 minutes, the dashboard allows a real-time monitoring of national issues quickly and easily.
-
KBS Election Service Design and Online News Service Restructuring
From the 2012 presidential election to the 2016 general election, and the 2018 local election, during every election period we have been working with the online news team of KBS to plan, design and create an election service optimized for use on web and mobile. In addition, we’ve been presenting upgraded news- related services including restructured online (web & mobile) news service, news quizzes, and narrative/ interactive infographics.
Through the 2015 online news restructuring project, we changed the layout of the page into a card format to direct user’s attention to its content such as news reports and issues, making it responsive to all devices. As a result, the high readability of the KBS website allowed all readers including the disabled and the elderly to use the same service as others without difficulty, which later earned the Web Accessibility Certification for the first time as a media agency, receiving high praises. -
Motion Infographics, “Insight on Jeju through Tourism Data”- Entry for the 1st Jeju Biennale: Touris
Over the past 10 years, Jeju, a biggest island in South Korea, has been changed and grown a lot, and Vice Versa Design Studio looked through all data of Jeju tourism, and applied the information onto visual work and single channel video. Through the exhibition, they attempted to share a clear message that it is important for Jeju to grow in quality rather than quantity for the future.
