Dave Brown

Portfolio

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  Anadolu EFES Sports Club Identity

  As with football in the UK, basketball is a religion in Turkey, with Anadolu Efes Sports Club one of the country’s most worshipped teams.
  In recent seasons, however, results on the court haven’t been quite as good as everyone had hoped, and something clearly needed to change.
  Having invested significantly in taking the club to a new level, and with an identity that was perceived as dated and lacking depth or meaning, the club decided to renew its identity as a physical signifier to all stakeholders of a new era for the club.

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  Cho Gazpacho

  Gazpacho is known as ‘cold soup’, so our biggest marketing challenge was to credibly position it as an everyday drink, replacing sugary fruit juices and smoothies.
  Then, we were to design packaging for the relaunch of this healthy Gazpacho range, creating a vibrant and distinctive visual language that would appeal to health conscious 24 to 45-year-olds.
  Brown&co have an equity stake in Cho, so throughout the process we have had a brand owner’s perspective on route-to-market and delivering growth.

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  Chisinau Moldova

  This project posed three key challenges. Firstly, how to refresh the brand in an effort to share a compelling story in progressive brewing credentials, friendship, brotherhood and a commitment to Moldova.
  Secondly, how to create a distinctive brand language that would bring this story to life. A brand language which would communicate a sense of craft and quality for our product and to overcome feelings and the impression of Chisinau beer being seen as the cheaper alternative (an opinion re-enforced by the 2.5L PET bottle format).
  Finally, we needed to create an emotional connection with the consumer to unite a fragmented brand family, both in terms of variants and multiple pack formats.
  A key success criteria of this brief was to deliver premium credentials to a PET bottle.

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  Efes Pilsen

  EFES was founded in 1969, and since inception has enjoyed the position of being Turkey’s number one beer, with a majority market share.
  However, due to increasing pressure from international competitors and an aging consumer base, in recent years sales had started waning.
  There was therefore a clear need to refresh the identity and packaging – to unite a large portfolio of EFES variants, better tell the brand story, and create new news in the market.
  In connecting with a younger audience, it was important to differentiate from the international competition by communicating sociability in a genuinely Turkish way. There was also a need to tell the beer’s provenance and quality story of using only the finest locally-sourced ingredients brewed with real craft.

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  Family Quilt

  Our client’s idea for her new app was to create a virtual ‘kitchen table’ where family members could gather to share stories and experiences, ask questions and advice, and create their common history.
  Brown&co’s job was to help develop a brand strategy (giving the product a purpose and character), name the app, and build a logo and identity that felt appropriate and distinctive in an online and offline environment.
  The greatest challenge in all of this was that, in order for the project to succeed, it would need to appeal and engage family members from every generation – literally 18 year olds to 80 year olds.

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  Thorndown

  Having left the family paint business, Ben and Caroline Thornborough knew they wanted to get straight back into the industry, but this time do things their own way.
  With a range that would eventually consist mainly (though not exclusively) of outdoor wood coatings and preservers, the Thornboroughs identified a need in this largely functional and masculine category for a brand that might provide some design flair along with technical brilliance – “80% of home improvement decisions are made by women” (Véronique Laury, Kingfisher retail group CEO).
  With Ben a scientist and Caroline a designer-marketer, this approach seemed perfect for them (function + form = design) so our role as a would be to create a name, identity and packaging solution that expressed this sentiment in a distinctive, compelling and memorable way.

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  Infinity Bracelets

  Infinity Bracelets is a luxury fashion brand often worn by celebrities, so needs to stand up against other luxury accessories.
  When we became involved with the brand, the current expression felt a little too mainstream and was challenging to reproduce, especially when applied to small spaces and in digital channels.
  Our brief was to revamp the Infinity brand to better compete in the luxury segment by creating an impactful icon and giving it real ‘LONDON’ kudos & fashion style.

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  Bomonti

  Bomonti is the oldest beer in Turkey. As such, it has a rich story and heritage. Underpinned by their proxy brand, “Kendine Has” (living life your way), Bomonti has the opportunity to create a visual language that expresses the idea of making beer their own way.
  The brand refresh aimed at creating a strong variant design architecture. We were also tasked with considering the naming of their original variant (referred to either as Bomonti, Malt or Original), as well as a new stout variant that was being made. Finally, we were to consider the launch of a new can for Bomonti Original.
  This project aimed to bring the visual language of Bomonti more in line with the story and positioning of the brand.