Isabelle Dahlborg Lidström
M001728
Sweden / Packaging Design, Innovative Design
Isabelle is Head of Experiences, Creative Director and Partner of Grow. As well an active member of the company’s management team. With over 25 years’ experience from the international design industry in NYC, Copenhagen and Stockholm.
Isabelle has always had a passion for solving business challenges by leveraging design in both an innovative and aesthetic way. Using structural and graphic design, materials and function, paired with in-depth understanding of the challenges facing the business and industry, she is adamant in finding the most appropriate solution to any given problem.
Isabelle has experience from several prominent jury assignments focusing on design, including Eurobest, Pentawards, LIA, Core 77, IF Award and Guldägget.
EDUCATION
BFA in Communication Design at Beckmans School of Design, Berghs, Packaging Tech education at RISE.
WORK EXPERIENCE
Brand Union, Kunde. Isabelle started the Innovation company POND, No Picnic Packaging, NINE and are now a Partner at Grow, she has over 25 years of experience in the Design field.
CLIENT REFERENCES
First Hotels, Sony, Sony Ericsson, Atria, Altia, Carlsberg Scerige Carlsberg Danmark, Billerudkosrnäs, CSS, Apoteket, Tikurilla, Paradiset Matmarknad, Vrai & Oro, Chanel, Axfood, Oriflame, Fazer, Life butikerna, Pernod Richard, Tetra Pak, TATA Steel.
Portfolio
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Bio-based Paper Bottle Solution
The Paper Bottle Project creates a collaborative platform between BillerudKorsnäs, Grow, multi-disciplinary experts in tech and leading Brand Partners of various categories. We do this together to embark on an explorative journey with a mission to create a bio-based paper bottle solution that leaves a minimal to neutral environmental footprint for global benefit.
For the design of this new bottle solution, it was important that the structural and graphic language not only mirror our collaborative process but also embody the natural harmony between material, design and manufacturing. The result became an interplay of form and identity that could appeal to a broad range of potential brand owners, and yet represent a unique visual language with characteristics that stay true to the origins of the material. Made of virgin pulp derived from the Scandinavian forests, the visual direction for the concept’s design as we like to say, was born from the woods. -
P. Lex Signature cognac
Inspired by street posters, music tickets and the hiphop tradition of battling, Grönsteds / P. Lex cognac layer up a mélange of paraphernalia to create one design expression. Each layer reflects the core categories of cognac, and the three elements of hiphop. Every step of the unboxing experience has been graced with a contrasting element to keep the consumer on their toes. From a price tag neck label to the ripped illustration on the bottle, we’re left with a premium quality product with attitude.
Grönstedts / P. Lex is the result of strategy and design aligned, where the layers tell the story of the products’ complexity. A premium signature cognac limited to only 1000 bottles, developed by a Swedish hiphop artist and a French Master Blender, sold exclusively to the people of Sweden. -
Snowcrystal Personalised Cosmetics
To create customisable solutions that give endless creative possibilities under one brand, we created a system of “pick and mix” products. Using this method, packages can be refilled to offer greater flexibility and allow for the creation of personalised cosmetics. Palettes can be removed, refilled and switched-up to compose solutions that specifically meet individual needs, at the same time, creating a sustainable system that reduces carbon footprints.
And, because ground-breaking make-up needs game-changing packaging, we gave the packaging just as much importance as the product. Making the refill packages and refillable compacts glisten with pearled paper and a delicate texture in the shape of a snow crystal, allowing for every product to feel like a treat. -
Right-sized packaging concept
By breaking the mold of conventional packaging and lifting the respect for mother nature, we introduce a sustainable concept that works in harmony with the product, the user, and the overall experience. Designed to mimic the pure and serene aesthetics of nature, the Grow pod becomes one with the earth it’s placed in, playing an active part in using the product. The Grow pod contains approximately ten pine seeds, and is made from FSG certified FibreForm paper. The packaging, more than a protective and beautiful vessel is also practical, guiding you in planting and caring for your tree.
As part of a greater journey, this here, is not the final result, but an invitation to join the journey. If you are interested in becoming a collaborator, please contact us to discuss how we can Grow together. -
Hinoki Sample-sized Sustainable Packaging Concept
Hinoki is a conceptual range of travel-sized packaging made out of biodegradable paper for organic skin care products. It’s a concept based on simplicity, single-origin, and respect for the renewable material applied to a currently quite un-sustainable packaging category. The structural design of Hinoki is inspired by the form-language of origami as a means of being true to the value of the material. Each container uses a single piece of laminated paper, folded and pressed into shape, with a tear-off corner revealing a Hinoki wood twist cap.
The result is a tactile and natural skin care range with premium value, coming not from artificial inflation, but rather an honest representation and respect for the value of both packaging materials and product experience. The concept is based on existing material and technology, and is currently in the process of being up-scaled. -
Ramlösa Structural & Graphic Design
A striking new aesthetically appealing PET (polyethylene terephthalate) bottle that looks like distinctive hand-cut crystal but costs less to manufacture and transport. Each cut facet reflects and transmits light through the bottle, creating a brilliant, sparkling effect that lets the natural, good taste of premium still, semi-sparkling and sparkling bottled water shine through.
Ramlösa’s unique PET bottle not only retained its premium position among customers, but also increased the customer base by 16 percent. Production is cost-efficient. This new PET bottle also contributes to a significant 65 percent reduction in Carlsberg’s carbon footprint and is 100 percent recyclable.
Winner, Water Innovation Award, 2012
Silver, International Design Excellence Awards, 2012
Best of Show, Pentawards, 2011
Winner, Red Dot Awards, 2011
Winner, Good Design, 2011