Ruud Winder
M001674
Netherlands/ Product Design
In his role as a brand architect, Ruud Winder has been making Award-winning rebrands for companies and products from various industries for more than 20 years. Each time, Winder and his team succeed in depicting the unique character and strengthening the positioning in the market. His statement; "Everyone is unique". This also applies to brands, just like people they do not fit into boxes or archetypes. You have to look for what makes the brand unique. In the last 10 years, Winder has developed an effective program that uses new techniques to map the unique character set - the basis for the unique design.
About
In 1995, Ruud Winder graduated from the Gerrit Rietveld Academy in Amsterdam. After graduating, Winder founded design agency GRAS. In a short time GRAS became an Award winning internationally oriented agency making guerrilla marketing, book design, films, websites, apps and (re)brandings. In 2015 Winder developed a unique approach to developing new names and brands. The "Rebrandt® Program" method eventually grew to Rebrandt®, with which he builds and renovates brands with his team.
• 2014 Rebrand 100 Global Distinction Award
• 2013 Best Travel Tech Award (nomination)
• 2007 7x Dutch Design Selection
• 2006 Member BNO Supervisory Board, until 2012
• 2005 Red Dot Award
• 2005 German Design Preize (Nomination)
• 2005 Genius Package ( nomination)
• 2004 Metropolitan Museum New York
• 2000 Dutch House Style Award (nomination)
• 1999 Innitiëerder Kosovo action
• 1996 Foundation office grass
• 1995 Graduated Gerrit Rietveld Academy
• 1994 Innitiëerder campaign against right-wing extremism
• Born in 1970 in Alkmaar
ruud winder | brand architect REBRANDT®
website|ruud@rebrandt.com
Portfolio
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Roger That Inspiration Labs
Suicide is the nr 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design. Based on the typical logo of Rogier van Hulst, the designer made a system that represents the multi-colouredness and diversity of the youngsters.
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SYNQ | Innovate in Innerspace
Much more is expected of the current education professional than just being a didactically and pedagogically competent person in front of the classroom. The developments in society and on the labor market, and the speed with which this goes hand in hand, require professional education that moves proactively. SYNQ is there to support the educational professional in professionalization. The main function of SYNQ is to bring education professionals together, to provide space for innovation. The S, Y, N and Q are placed as separate elements that together create that space to "synq". More about this project can be found at:
https://www.rebrandt.com/en/synq -
The Koopmans animated logo system
The word 'print shop' no longer represents what they do. The breadth of the range needed to be communicated more clearly. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt®, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
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The Netherlands BACH Consort
Sometimes it seems like the world is on fire. Places of art and culture give you important inspiration and let us recharge, now more than ever. The Consort plays BACH in every performance and combines it with premieres of modern masterpieces. A complex mix to visualize by designer Ruud Winder. Result: The prominent B, A, C and H stands like a statue, a justified reflection of what this Consort has achieved for BACH. Every music program, the background colors will change and all elements are build up on a grid of 14, a magic number for BACH. BACH would probably love this if he was still alive.
